6 Social Media Marketing Tips For Home Inspectors
Social media marketing is one of the most effective, low-cost ways to promote your home inspection services, especially when you’re just starting out.
That said, creating your social media marketing strategy can feel a little overwhelming. There are so many questions to answer. For instance:
- What social media channels should I use?
- What content should I post?
- How often should I be posting content on social media?
- Who’s my audience?
- What’s my overall goal for social media marketing?
- How will I know social media is effective for my home inspection marketing?
To these questions and others you may have, we say, have no fear.
Below, you’ll find our best social media marketing tips for home inspectors plus resources to learn even more. Get ready to dominate your social media and, of course, generate more inspection jobs this year.
#1: Choose Your Social Media Channels
First thing’s first, which social media channels should you use to market your business? It’s really up to you!
The major social media platforms are:
- X (formerly Twitter)
- YouTube
- TikTok
- NextDoor
Facebook and NextDoor are great options for marketing your services locally and connecting with real estate agents and potential homebuyer or seller clients in your area.
Instagram, TikTok, and YouTube are ideal platforms for short- and long-form video content sharing to help build brand awareness. Video is and has historically been the most popular way of sharing and digesting social content.
LinkedIn and X are great platforms for sharing general home inspector and real estate knowledge content that resonates with other professionals (aka referral sources) in the home inspection industry.
You can find success with all of these platforms. The question is – how much time do you have to dedicate to building a solid online presence on these social channels?
We find that the best approach is to start small. Begin by creating business profiles on one or two social media platforms, learn them, and refine your approach. You may find that mastering one or two channels is enough to gain visibility for your business and start steadily generating clients. If it isn’t, you can always try additional channels to promote your services.
#2: Define Your Audience
Who will you create social media content for? Real estate agents? Homebuyers? Fellow home inspectors in the business? All these audience segments?
The audience and customers you’re hoping to attract should be in the forefront of your mind as you determine your social media content strategy. While posting content consistently is key, it won’t take you very far if you don’t share content that resonates with your target audience.
To do this, check out Hubspot’s excellent guide to define your social media target audience.
#3: Create Engaging Content
Using social media to promote your home inspection business is your chance to show the world what you’ve got, establish your brand, and begin building trust. First and foremost, have fun with it! Start conversations by creating content that engages with your followers and stops them mid-scroll. Social media is, after all, social.
Here are a few engagement content ideas to start:
- Ask your audience questions and invite them to interact.
- Post pictures of bizarre findings on the job and ask for opinions.
- Share simple home maintenance tips readers find useful and shareable in their feeds.
- Create inspection walk-through videos sharing bits of your inspection process and answering follower questions
- Share testimonials from satisfied clients
Get more engaging social post ideas for home inspectors.
Above all, be creative and find a way to show off your unique personality. Don’t shy away from what makes you passionate. Chances are, whatever gets you excited about home inspection will get your followers excited, too. Enthusiasm is contagious!
#4: Use Visuals
Social media is also visual media. Visuals stand out in a feed and are proven to resonate more deeply with your audience. In fact, the more visuals you use, the more your audience will connect with and remember you. This plants the seeds for new business.
Consider how visual content might resonate best with your audience. Then, experiment by sharing images, image carousels, short-form videos, and long-form videos in your feed. Gauge how your audience interacts with different visuals. Does short-form video generate more views? Share more of it! Do single-image posts tend to get low reactions? Shift gears to try another type of visual post.
Experimenting with different post types will help you zero in on content that truly resonates with followers and, ideally, attracts more customers.
Hashtags are powerful tools that help you search and find social content around a certain topic. Using hashtags in your own content can also help you get discovered by your ideal followers and drive more traffic to your pages.
To use a hashtag, think of the best way to describe your content using one or a few words. Then, type them out with the pound symbol (or, hashtag) in front of it. Boom. Add hashtags within the text of your posts or at the end of the text. Now your content can be found by people searching the hashtags you’ve used.
To help you determine the best hashtags to use, consider what your target audience might be searching for. The phrase “#homeinspection” is a good start, of course, but it’s also broad. What else might your audience be looking for that may connect them with your content? “#Coloradohomeinspection,” for example, is more specific and has potential to be visible to local users who are searching for a Colorado home inspector.
Another idea? Search hashtags to find local real estate agents to follow and build relationships with. Search the hashtag “#realestateagents” and varied versions using your city name to find agents in your local area.
You can also use hashtag research tools – many of which are free – to help you discover high-traffic hashtags to add to your content. Explore and experiment with different hashtags to help build your following and connect with potential clients and referral sources.
#6: Keep Content Short & Simple
Social media has evolved a lot in the past decade. One major trend is brevity in content. Readers often don’t have the attention spans to watch a video that is even a minute long or read a lengthy caption. When you create your posts, trim the fat. This is especially the case with short-form videos, such as TikToks and Reels. Recent statistics show that TikToks under 60 seconds and Reels between 60 and 80 seconds garnered the most views. But that’s only if you catch their attention. How do you do that?
Open Your Content With a Hook
The best way to grab a viewer’s attention is to begin your content with a hook. Your hook can be many things – a bit of interesting informative content, a surprising picture, or a promise of some kind. Consider how you can make a viewer stop their scroll. Then, deliver on your hook to satisfy the viewer’s interest.
Here are some example social content hooks for home inspectors:
- I’m about to show you possibly the weirdest thing I’ve seen in an inspection…
- What kind of DIY HVAC is this?
- Here are five issues I always run into on my home inspections in North Carolina:
Be sure to keep your post captions short and sweet. Followers probably don’t want to read a novel about seven types of mold. But they might want to know about the one type of mold that’s most common in their local area, for example, and how to keep their homes safe.
Make Your Social Media Your Own
Creating your social media strategy doesn’t have to be intimidating. Once you know your audience, the channels you want to use, and how often you want to post, your job is halfway done! All that remains is finding ways to create engaging content that showcases your unique services and personality. Start small and begin growing your following. Stay consistent and, eventually, potential clients will find their way to you.
More Resources For Home Inspector Social Media Marketing
- How to Use Social Media as a Home Inspector
- Building Your Brand: The Power of Social Media For Home Inspectors
- Top Home Inspector Accounts to Follow on Social Media
- Why Home Inspectors Need Social Media to Be Successful
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About the Author: Lizzie DesRosiers
